In 2012, the Chinese market is in strong growth, Philippe Mairlot, CEO active for several years on this market with his company of transport and logistics based in China and in Europe, creates Be.Chinato answer the demand of the emerging middle class in research of European quality products and to help Belgian, and particularly Walloon producers, to enter the Chinese market.
Thanks to his expertise with China, Philippe Mairlot is also director of the Belgian-Chinese Chamber of Commerce (BCECC) since 2017.
We get the support from:
- AWEX and Belgian consulate in China
- CCIC EUROPE
- Belgian and Chinese Chamber and Association
With its experience of more than 7 years in China (and 13 years for Philippe Mairlot), Be.China continues and extends its sales network in China for the products it represents. Be.china wants to be a link and facilitator for the exportation of food & beverages products to China including all associated services such as negotiations with suppliers, negotiations with distributors, supply chain management and all related costs, customs formalities and health inspection in China, reporting and close collaboration with suppliers and distributors.
In China, Be.China sells directly via its on-site office to wholesalers, distributors or importers in many parts of China and has offices in Guangzhou, Shenzhen and in Xiamen. Be.China has been maintaining sustained and loyal business links with distributors for many years.
RANGE OF PRODUCTS
– Technical and Logistic: Group companies are present in China with offices since 2006 and have a great experience of this market and special processes (logistics control, customs formalities, sanitary inspection process)
– Commercial: The products represented by Be.China are quality products and for which Be.China has extensive knowledge and very close links with suppliers. This close collaboration in Europe and the knowledge of the Chinese market allow the success of these commercial approaches.
Building a direct communication bridge with European producers and Chinese Distributors
Integrated one-stop procurement process
Selection and direct selection of quality food & beverages in Europe
Goods logistics and supply chain management services (in Europe as well as in China)
International marketing, back office and commercial support based in Belgium as well as in China,
Quality product guarantee,
Rich international market experience,
Multilingual and multicultural team,
Fast and efficient (integrated) logistics thanks to MG GROUP,
Personalized customization – Private labelling – to design your dedicate & exclusive product ( BEERS),